Another thing that people often confuse is the difference between memory and hard drive space. I think this is more excusable, I don't expect my users to understand the inner workings of their computer and what each component does, especially these days when the lines between memory and hard drive storage is becoming a bit blurry (talking about hard drives with massive cache's or solid state hard drives - which are basically the same technology as silicon based memory)
Like i said, I don't expect my users to know the difference, but should a big company? Maybe. Should a big IT company? Probably. Should a big IT company that sells computers? Definitely!!!
Whilst traveling home from a holiday recently I noticed the below ad in an in-flight magazine:
Now, at a quick glance you might not notice too much wrong with this advertisement (apart from the drastically overpriced laptop) but on closer inspection:
320gb of memory anyone ?? haha, I showed the wife expecting her to laugh and she looked at me like I was speaking German, which is probably how most of you are reading this right now. Seriously though, It would have been funny to order this laptop and then complain when it arrived with a 320gb hard drive and not 320gb of memory ... I wonder how their 'ROCK SOLID' guarantee would stand up to that complaint!
Ok, I completely realise that Lenovo know the difference between RAM and a HDD but still, you think with the money a company like that spends on advertising and marketing that this one shouldn't have slipped through the cracks.
I completely understand most people wont find this as amusing as me but felt like sharing anyway :)
For those of you celebrating it this week, have a great Easter. I hope you're getting a break!
Cheers, The ITG